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a tale of two blue peasWe’re just two peas in a pod (well, blue peas, actually). They say birds of a feather flock together. And so the story goes… How we turned a friendship and love for family, little ones, fashion and frankly the desire to hang out together all day, into one of the most (we think) unique baby boutiques on the web. Sarah was always the creative one growing up. Helen was too. Helen always dreamed of starting her own business. Sarah did too. We had worked together for years at a marketing firm, but both realized it was time to combine creative forces and fulfill the long-standing desire to start something on our own. We knew from experience (and an online survey we sent to every soul we know) that the online world truly lacked the kind of personal treatment you get from your favorite hometown baby boutique. The ones out there? Either tough-to-find, hard-to-use or have a lack of focus on the customer (that’s you). It’s cliché to say, but we wanted to do it better. And so it became: Two Blue Peas. We’re baby people. We’re family people. We’re people people. And yes, we have some nerd in us… we’re web people too. We think these traits make a great formula. If asked why we’ve been successful, we like to say that — combined with luck — we pick great products, we operate on a personal level and we know what it takes to make a great online experience. So, what does the name mean? Why blue? Funny you would ask. Of course you’d ask. Our business, our products and our customers aren’t ordinary. So why should the name be? We’re two peas in a pod — obviously — but we’re fun blue instead of plain ‘ole green. We know you’re not plain ole’… and hopefully you’ll find that we’re not plain ‘ole either. Love, ![]() … and Lillie (the first official little blue pea) … Ok, ok and Django, Duke, Ginger and Zeke (the pet peas got jealous) Sarah Brown, Co-Founder Sarah’s professional background doesn’t quite tell the story of what an incredible eye for fashion and design she has. Her experience in the business world has included working at and with Fortune 500 companies in finance, marketing and advertising. As Sarah spent time in the “corporate” world, she always dreamed of starting something she could call her own. Known for always giving the perfect gift and throwing the best shower, Sarah combined her business and marketing skills with her savvy fashion sense and taste to start Two Blue Peas. She wanted to bring to the market what she thought was missing – a one-stop online store for the perfect baby gift. Happily married with two of the biggest cats you’ll ever see, Sarah and her husband hope to expand their family one day soon to include a little human pea to dress in all this fun stuff! Helen Huckaba, Co-FounderPrior to the birth of her adorable little girl, Helen worked in the advertising and marketing world at a handful of award-winning firms in Texas where she planned and managed integrated marketing campaigns for industry-leaders including Dell, Toshiba, Lennox and Nokia. Art and design have always played a major role in Helen’s life, and you can see it as soon as you walk into her house or even open her refrigerator. Everything is well-planned and has that clean-line appeal that you’ll see with Two Blue Peas. Seeking the perfect balance between career and family, Helen left the hectic agency world to join forces with pal Sarah Brown to build a business that truly combined all her passions – design, interactive, marketing and of course, babies. |




